If you follow me long enough, you'll hear at least one concept from me over and over and over again. The foundation of the Internet is information based. Keep that in mind…

With an economy bobbing up and down like a storm tossed ship, brick & mortar retailers - and even online retailers - will be watching the looming shopping season with eagle eyes.

A recession could be the very best time to acquire new customers. Many businesses use a recession as an excuse for cutting back marketing expenses. Taking this approach to outlast a downturn in the economy is a very poor choice.

Effective email marketing messages are critical to the success of your book sales, or publishing business. In an economy struggling to survive - now more than ever before - e-mail plays a central role in reducing your costs - and increasing your return on investment.

Spanish explorer Hernan Cortes conquered Mexico in 1519. At the time, Cortes faced odds of 10’s of thousands of Aztecs to his handful of some 400 soldiers. Once his ships reached shore – Cortes ordered all but one of his eleven ships destroyed or sunk. Cortes had the right attitude – “Conquer or Die!”

What do internet marketing, direct mail marketing, sales letters, sales presentations, and TV commercials have in common? That's Easy... but I'll tell you in a second.