If you follow me long enough, you'll hear at least one concept from me over and over and over again. The foundation of the Internet is information based. Keep that in mind…

MARKETINGAndrew JacksonJuly 24, 2023Insight, Marketing

Four Simple Steps to OPEN Your Online Business

With an economy bobbing up and down like a storm tossed ship, brick & mortar retailers - and even online retailers - will be watching the looming shopping season with eagle eyes.

MARKETINGAndrew JacksonJuly 17, 2023Insight, Marketing

The Best Time to Buy Customers

A recession could be the very best time to acquire new customers. Many businesses use a recession as an excuse for cutting back marketing expenses. Taking this approach to outlast a downturn in the economy is a very poor choice.

MARKETINGAndrew JacksonJuly 10, 2023Insight, Marketing

Email Marketing Requires Frequent TLC

Effective email marketing messages are critical to the success of your book sales, or publishing business. In an economy struggling to survive - now more than ever before - e-mail plays a central role in reducing your costs - and increasing your return on investment.

MARKETINGAndrew JacksonJuly 3, 2023Insight, Marketing

What the Conquest of Mexico Can Teach You About Marketing Success

Spanish explorer Hernan Cortes conquered Mexico in 1519. At the time, Cortes faced odds of 10’s of thousands of Aztecs to his handful of some 400 soldiers. Once his ships reached shore – Cortes ordered all but one of his eleven ships destroyed or sunk. Cortes had the right attitude – “Conquer or Die!”

MARKETINGAndrew JacksonJune 5, 2023Insight, Marketing

Bridge the GAP Between Success and Failure

What do internet marketing, direct mail marketing, sales letters, sales presentations, and TV commercials have in common? That's Easy... but I'll tell you in a second.

MARKETINGAndrew JacksonMay 29, 2023Insight, Marketing

Like Great Wine

I enjoy very good wine - I really enjoy Great Wine! The other night I sampled a bottle of 2003 Blue Nun from Germany. But what's my point? Testing! Testing takes time. Just like a great wine.

MARKETINGAndrew JacksonMay 8, 2023Insight, Marketing

Losing Readers One At A Time

You are probably losing readers - and you don't even know it. Many websites run by authors wonder why their website does not work better.

MARKETINGAndrew JacksonMay 1, 2023Insight, Marketing