Losing Readers One At A Time
You are probably losing readers - and you don't even know it. Many websites run by authors wonder why their website does not work better. They see a growing trend of visitors on their statistics reports. They talk with peers and competitors at writers conferences and writer networking events - and everyone compliments the author on their great website.
But the author still fails to realize any gains from their website development investment. The author adds fresh and relevant content to the website on an almost daily basis. The author uses social networking tools to invite new and existing readers to view the online store when a new book is added. But something is still missing...
The situation facing this author - and the majority of book sales websites - is easy to resolve when you know how to attack the problem. When you see the solution - you wonder how you ever missed such a simple change. The solution stares you in the face when visiting a successful author website - but you might miss it if you are not paying attention.
If you are looking for the best way to turn the performance of your author website around - begin thinking about email marketing. Start growing your email subscriber list fast - and look no farther than your website homepage!
Every reader who visits your website found you through a search engine query, was referred to you through friends, or simply knew your website address. Make sure that you grab their contact information before they have a chance to leave your site! If you fail to capture - at minimum - the visitor's Name and Email Address ... You are NOT doing your job as an author who wants a successful website!
And what's the fastest way to convert visitors into subscribers? Present a simple form for quick fill out and subscription with a valuable offer! It's so easy to do with the multiple integration methods provided by website platforms and email marketing services.
The author in this example is missing a great opportunity by neglecting their email marketing list. Your author website will help grow your reader list faster when you display a signup form on the homepage.