What the Conquest of Mexico Can Teach You About Marketing Success
One of the first books I read when learning about internetmarketing was Robert G. Allen’s Multiple Streams of Internet Income. The Second Edition of Allen’s book is packed with insight, and real world examples that anyone can put to use right away. The foundations of his book are focused on the simple, yet powerful systems that can guide you – step by step – to building internet wealth.
Chapter One – Show Me the E-Money – offers a brief introduction of the milestones you will cover. And there is a great back story about Robert Allen’s own experience learning the secrets of successful internet marketing firsthand. One of Allen’s mentors is Jay Abraham who helps teach Allen and his readers the three primary goals of any marketer.
Your first task is to increase the overall number of customers. Second, your task as a marketer is to increase the amount of the average order. And third – increase the frequency of orders! Seems simple enough – but so many marketers forget these basic principals.
David LeDoux is used as a good example of an internet marketer who follows these principals, and puts them into practice. In fact, Allen explains exactly how LeDoux sets up his winning strategy. David invites people to his website and offers them a free subscription to a small informative newsletter. He was able to accumulate about 1,500 subscribers in just a few months – and LeDoux sends those subscribers an email at least once a week. He share’s his latest research and includes ads for relevant products and services.
Once David has loyal followers who purchase items through his email newsletter – he connects a small sound to all incoming email orders! This constant Kaching, Kaching, Kaching helps to keep David motivate – and lets him know his marketing system is working!
Taking this process a step further, Robert Allen shows readers a very clear picture of how much money an online marketing system like David LeDoux’s could make any ordinary person. By simply offering a package of powerful information in digital formats – like special reports, digital books, digital video and audio you can realize huge profits. Think about it … Digital product cost nothing to deliver! Digital products cost nothing to reproduce. Starting to see the picture more clearly now? Compare digital product sales to direct mail sales & delivery. You will quickly realize these extremely low costs put higher profits in your pocket faster - pure profits!
A powerful tip Allen shares with readers of Robert G. Allen’s Multiple Streams of Internet Income is to remember that people who are not willing to pay for information are often seen as just “looky loos.” However, if they right offer is presented to the right audience – then you can be certain that at least a small percentage of those people will become customers.
Robert Allen goes on to demonstrate this tip with a wildly successful promotion he arranged with a radio talk show host – and a list of loyal subscribers. Believe it or not – in just 24 hours Allen was able to earn $94,532.44 in revenue! From one promotion! He stresses the fact that behind the scenes he was hard at work for nearly 60 days – but that’s still a huge pay day for one person.
Another tip Allen is certain to convey is the idea of joining mastermind groups – or finding a strong mentor. Successful people rely heavily on their mentors, ordinary people don’t. To Robert Allen – the difference between success and failure is really that simple.
Another determining factor of your success is your attitude. Allen stresses the belief that there is either DO or DO NOT. Don’t expect to fail – it really is do or die out there! He backs up that belief up with a history lesson.
Spanish explorer Hernan Cortes conquered Mexico in 1519. At the time, Cortes faced odds of 10’s of thousands of Aztecs to his handful of some 400 soldiers. Once his ships reached shore – Cortes ordered all but one of his eleven ships destroyed or sunk. Cortes had the right attitude – “Conquer or Die!”